Publishers Partner with YouTube for #Read Along Month

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56A number of children’s book publishers have partnered with YouTube Kids for #ReadAlong month, a global campaign aimed at promoting early literacy skills and a lifelong love of reading. Throughout the month of June, participating children’s publishers have contributed digital content in the form of exclusive videos and playlists for the YouTube Kids app, which draws more than eight million weekly active viewers.
The #ReadAlong campaign also features content from Universal Studios’ Despicable Me franchise and a special Daddy Daughter Story Time playlist from NFL star Martellus Bennett. The global campaign spans the United States, Canada, the U.K., Australia, India, Ghana, Singapore, and more. Many of the initiatives will continue beyond this month.

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